Digital product identity & trust

Give every product a trusted digital identity

Create · Protect · Verify · Trace · Connect

Secure digital identity for products, supply chains and customer lifecycle.

The problem

Products move. Trust often does not.

Physical goods travel through partners and customers while identity, permissions and after-sales data stay fragmented.

Scattered product data

Specs, batch notes and channel updates live in spreadsheets instead of traveling with the product.

Disconnected partners

Distributors and retailers operate in separate systems, so authorized movement is hard to see.

Late risk signals

Counterfeit and diversion clues arrive after damage is done when verification is fragmented.

Broken after-sales link

Warranty and service stay disconnected from the sale and from the product’s digital identity.

How it works

From scan to decision

  1. 1
    Create identity

    Generate a dynamic QR that resolves to server-side, permission-filtered data.

  2. 2
    Distribute with control

    Keep one identity as products move through authorized channels.

  3. 3
    Verify on scan

    Authenticate with deterministic checks — not a model guess.

  4. 4
    Monitor & engage

    Review activity, risk signals, and the right experience for each audience.

Product journey

Secure identity that travels with the product

Dynamic QR resolves on the server so permitted information can evolve across manufacturing, distribution, retail, verification, ownership and service — without reprinting codes or embedding secrets in the payload.

Risk intelligence & AI

Explainable risk intelligence — authenticity stays deterministic

QR Angadi separates product authenticity from risk intelligence. Verification is decided by server-side rules and lifecycle. Risk scoring and insights help teams triage suspicious activity — without replacing authorization or inventing counterfeit verdicts.

Deterministic verification first

Auth → organization → entitlement → role → scope → lifecycle check. Authenticity is never guessed by a model.

Rules & statistics risk engine

Gen-1 intelligence scores verification activity with explainable signals your team can review.

Explainable signals & score

See why activity looks normal, elevated or high — not a black-box “AI said so”.

Alerts & investigations

Turn signals into cases with evidence, assignment and resolution for brand protection teams.

Permission-filtered insights

Templated reports and insights only use data the signed-in user is already allowed to see.

Responsible AI boundary

AI cannot bypass access controls or directly alter source-of-truth product data.

How intelligence is applied

  1. Authenticate
  2. Org & module entitlement
  3. Role & data scope
  4. Verify authenticity
  5. Score risk signals
  6. Alert / investigate
  7. Human decision

Who it’s for

Built for teams that move real products

Manufacturers & brands

Protect units, see channel activity, and support customers after purchase.

Supply-chain teams

Authorize partners and reduce unauthorized movement with clearer handoffs.

Brand protection

Move from suspicious scans to investigations with explainable evidence.

Operations & events

Use Craft for campaigns or Pass for controlled people credentials.

Outcomes

Clarity without forced complexity

One identity, many views

Partners, teams and customers see only what they are permitted to see.

Start with one module

Entitled modules work alone — Craft is never required for Shield or others.

Authenticity stays deterministic

Risk intelligence triages activity; it does not replace verification.

Ready to protect your products?

Your product already has a physical identity. Give it a secure digital one — starting with the module you need.